Small Business Websites are back in the news!

Melanie Linder at ABC News recently wrote an article describing some key tips for small business Websites. First, she touched on why a professional, high-quality site is so important for today's small enterprises. "...entrepreneurs can't just build Websites these days-they have to build great ones that truly snag viewers and turn them into paying customers," she wrote.

Linder interviewed SEO expert Rand Fishkin, who echoed the importance of a well-designed site, "For many businesses, a Website is the first way that your clientele will look at you--even if it's just to find your address and phone number...The quality of your site is often a measure of the quality of your business."

"Indeed, having a well-oiled site could be the difference between surviving the current recession and succumbing to it," Linder wrote, citing one manufacturing company that gave its site an overhaul, including the creation of a catalog with images, descriptions and a search function. The result of the manufacturing site overhaul? Linder wrote that the company "has thrived, thanks in great part to the 20,000 potential customers who surf the catalog every month."

But as you undoubtedly know by now, consumers expect more from business Websites than ever before. "Having a Website isn't just about letting people know you're out there; it's also about establishing credibility," Linder writes. She advises business owners to use their site to provide information about the company and its leaders. She also suggests using testimonials to solidify company credibility. This phrase might ring a bell, too: "The most gorgeous, easily navigated site in the world won't do much good if no one can find it."

Melanie Linder hits the very hot buttons that any serious small business owner has. So why are many small business owners either unhappy with their current Web solution, or going without a Website altogether, especially if they know how critical it is for both credibility and in their competitiveness? The answer mainly is costs normally associated with conventional Web development. Small business owners are struggling just to make it during these gloomy economic times and developing a Website, or getting a face lift, just isn’t in their budget – especially when developers turn business owners away if they have less than a $5,000 budget. Often business owners turn to someone they know to put up a cheap Website… and they always get what they pay for don’t they? On a frustration scale of 1–10, where 10 is the highest… average business owners are so frustrated they easily blow the top right off the scale.

So if there is only a small budget to begin with, or no budget at all, where do these small business owners turn if their only choices are cheap template type of sites, home made sites from those who enjoy dabbling in Web development, or expensive Web developers? Well how about with a company having solutions that has been “The Best Kept Secret”… a company that has targeted that niche in the market that lies in-between the “cheap” and the “expensive”? Now when I say expensive, it’s always relative to what a business can afford but what if… what if a business owner was able to sit with an expert, evaluate a fully integrated “Online Business Solution System” which includes fully functional “Turn-Key” Websites, custom designed for and in their industry, and is then allowed to literally kick the tires, make changes, add pictures, create pages, and get all their questions asked without ever having to spend a single penny? Would that be of value to them? And then what if they had determined that this total “Online Business Solution System” was the perfect solution for their businesses, not only just meeting their needs but exceeding their wildest expectations? And what if after evaluating this technology the business owner realizes they could have everything in a single package, normally costing tens of thousands of dollars from conventional Web developers, for a fraction of the cost from a company such as B&C Enterprise and GrowOnlineNow.com? Would that be of value to their business? I had one business owner literally ask “Can’t you make this any simpler?” What a great tribute to this solution and our technology!

Forward thinking companies having developed inexpensive and unsurpassed solutions for businesses, industries or customers become future leaders in their industry… and that is precisely what GrowOnlineNow.com and our partners are accomplishing. Through innovative and advanced technology, hundreds of thousands of satisfied business owners of Small- and Mid-size businesses have taken back ownership of their online strategic marketing. Rather than having to rely on costly Web administrators to make changes and updates, owners have saved thousands annually, allowing them to put additional resources to work in their company.

Our successful and popular “Online Business Solution Systems” have accomplished what conventional Web developers have only been able to dream of… the ability to duplicate highly efficient, fully integrated, “Turn-Key” Websites in any industry. Even smart Web developers looking to bring more affordable solutions to Small- and Mid-size businesses are beginning to leverage our technology. Just like Henry Ford created the affordable vehicle for people, GrowOnlineNow.com and our WebCenter partners have created the affordable Internet vehicle for business owners.

Without the fear of costly development, consultation fees, or the spending of any money to evaluate a completely developed “Online Business Solution System, what “serious” business owner wouldn’t take advantage in evaluating this technology and getting all their questions answered in order to ensure it is of value to them and their business?

And with our “Personal Relationship Building” approach, we have literally blown all conventional Web developers out of competition. We’re making it easy for any company to grow and thrive. Well-designed, credible, offering endless exposure to new markets... it is everything a business owner needs! After all, like Linder put it, how many businesses would benefit from exposure to 20,000 potential customers every month? That is what we are able to provide… great exposure, great solutions, great relationships, and great opportunities unlike anything ever seen. We are helping small businesses get back into the news… not news of their closing… rather news of their thriving.